The three categories of tools
Most products sold as proposal software fall into one of three buckets. We separate them out because picking the wrong category is the most expensive mistake teams make. A writing assistant cannot replace a workflow, and a capture platform will not draft a compliant volume.
- Generic AI writing assistants. Fast at drafting, with no federal structure or compliance model behind the prose.
- Capture and BD platforms. Strong on pipeline and opportunity scoring, light on the production side of a pursuit.
- Governed proposal workflow. RFP shred, compliance matrix, review gates, and exports running in one place.